Alambique Restaurant - MED, CO
A Colombian culinary laboratory where food, botany, magical realism and storytelling come together.
The Restaurant
A LABORATORY OF CURIOSITIES & STRONG ROOTSAlambique is a restaurant and bar in Medellín rooted in Colombian flavors, local ingredients and experimentation, where slow, generous food is designed to be shared. Part kitchen, part botanical archive and part cabinet of curiosities, its universe brings together Colombia’s biodiversity, natural history, vintage objects, regional ingredients and a touch of magic — creating a place for discovery, conversation and a deeper connection to Colombian roots.
THE OPPORTUNITY
A new location + rising operating costs = a need for a refresh and for added value to justify higher pricesFor more than a decade, Alambique had built a loyal following among Medellín locals and in-the-know travelers, known for its food, bohemian atmosphere, and hidden-gem character. After relocating, however, the personality that had felt so natural in its original space wasn’t translating in quite the same way, and its existing visual language was beginning to feel diluted and in need of a more modern approach.
At the same time, rising food, labor, and real estate costs were pushing Alambique into a more elevated stage of its business. The opportunity was to refresh the brand without losing its soul — preserving its vintage, botanical, and bohemian character while creating a more distinctive visual system that could support its new chapter and continue evolving over time.
OUR APPROACH
Keep what had worked but expand on the universe and further define it.Alambique didn’t need to become something new — it needed a deeper visual language to support what was already working. We approached the refresh by preserving the restaurant’s bohemian, vintage, and unconventional spirit, while expanding the world around it with references that felt more timeless, distinctive, and rooted in Colombia.
For this client we designed:
Custom illustrations
Menu’s
Uniforms
Lightboxes
Gift certificates
Postcards
Recruitment Flyers
THE INSPIRATION
We looked to magical realism, One Hundred Years of Solitude, botanical studies, natural history, alchemy, exploration, and the richness of Colombian flora and fauna. These references gave Alambique a broader visual universe to draw from — one that feels romantic, curious, and elevated, while remaining deeply connected to Colombia’s ingredients, landscapes, stories, and biodiversity.
The goal was to create not just a new look, but a lasting source of inspiration that could continue evolving across menus, products, interiors, and future brand moments.
THE RESULT
The Staff T-Shirt
Gift Certificates
BEYOND THE MENU
We didn’t stop at the menu. Every touchpoint was designed to tell the full story.
The Reserved Table Tent
Lightboxes
Recruitment Signs
THE IMPACT
A stronger brand that supports a higher price point and encourages repeat customers and social sharingIncrease in:
Perceived value that justifies higher prices
Dine-in customers that spend more
Brand Recognition & Loyalty
Reasons to share on socials
Customers from word of mouth
Scalable systems and design